A SEM is the process of purchasing paid ads on search engines to gain traffic to websites or businesses. Keep brisk of the below basics of search engine marketing tips and you will be at the top of your game.

  • Website Page Title and meta tags – having the right keywords in the page title and meta tags helps people searches your page easier and faster. Include alt rages in hyperlinks and images increase changes of getting a higher or more relevant rank because of the additional keywords relevancy.
  • Paid Per Click – PPC is a paid method of advertising on websites, search engines or social media sites. It’s a quicker way to get traffics to your website.
  • User Friendly Hyper Links – Having a hyperlink that’s short and easy to remember. Additionally, the URLs should include your keywords. This process takes time but it will pay off many times over.

  • Content is King – unique and credible content is the best way to generate organic traffic to your website. Content should be relevant to the user and search engines job is to display the relevant content searches to the users.