Most of us know what a blog is and how important they have become in social media. But when was the last time you examined your goals and objectives for your blog? Did it take a back seat to all your other social media platforms? I have put together a list of goals and objectives you can look over to see if your strategy is still on track or if you are taking full advantage of all the benefits blogs offer.

Goals and Objectives of a Blog:

  • Brand building
  • Becoming the subject matter expert
  • Drive traffic via SEO
  • Insights and analytics
  • Lead generation
  • Low barrier entry
  • Keeping your website fresh
  • Creating content to use for other social media platforms

Visit this page to get a template of setting SMART Goals