“90% of purchases take place in physical stores and 80% of US disposable income is spent within 20 miles of home” Local SEO MOZ

 Local Search Engine Optimization (SEO) is a effective way to promote brick and mortar businesses services and products online to local customers at the right time that they are looking for them. Some of the ways to achieve this through google business, Bing and Yahoo local listing, yelp and others.